Escorts Kubota Limited (EKL) will implement a price increase for all its tractor models except those under the Kubota brand, effective May 1, 2025. The company made this announcement in a regulatory filing to the Bombay Stock Exchange (BSE) and National Stock Exchange of India (NSE) on April 25.
According to the company announcement signed by Arvind Kumar, Company Secretary, the price adjustments will vary across different models, variants, and geographical locations. The notification did not specify the percentage or amount of the price increase, nor did it provide reasons for the decision.
This price revision affects only the company's non-Kubota branded tractors, suggesting a strategic differentiation in the company's product positioning. EKL, formerly known as Escorts Limited, has been a significant player in India's agricultural mechanization sector for over eight decades.
The company is one of India's leading engineering conglomerates with diversified business interests across agricultural machinery and construction equipment. EKL has established a customer base of over 5 million and positions itself as a contributor to global food security and infrastructure development.
The Faridabad-based company operates under the corporate identification number L74899HR1944PLC039088 and maintains its registered office at 15/5, Mathura Road, Faridabad. The shares of the company are listed on the BSE with the scrip code 500495 and on the NSE with the symbol ESCORTS.
The agricultural machinery sector in India has faced various cost pressures in recent years, including rising input costs and regulatory changes. Several manufacturers have periodically adjusted their pricing to maintain operational viability while balancing market competitiveness.