Pre-owned two-wheeler brand DriveX has appointed Devesh Taparia as its new Chief Executive Officer, marking a strategic move to strengthen its technology-driven operations and expand its retail presence across India.
Taparia brings extensive experience from leading automotive companies, having previously worked with Mahindra & Mahindra Ltd, Peugeot Motocycles, and most recently TVS Motor Company, where he led strategic initiatives across multiple markets focused on innovation and business transformation.
The appointment comes as DriveX seeks to scale its omnichannel ecosystem, which includes DriveX Direct, its direct-to-customer model, alongside an expanding network of retail outlets across the country.
Sharad Mohan Mishra, Director on the Board of DriveX, said Taparia's expertise in mobility, technology, and customer behavior aligns with the company's mission to build trust and transparency in the pre-owned two-wheeler market.
In his new role, Taparia will oversee the advancement of DriveX's AI and data-enabled operations, streamline customer experiences, and strengthen the company's network of refurbishment and retail centers. The company has recently opened new stores in key cities and enhanced digital integration across its operations.
Taparia described DriveX as representing the convergence of technology, data-led insights, and customer trust in the pre-owned mobility sector. He emphasized plans to scale the brand's presence through DriveX Direct and next-generation retail experiences.
The leadership change reflects DriveX's continued focus on technology, customer-centricity, and operational excellence in India's growing pre-owned two-wheeler market.