Daimler India Commercial Vehicles (DICV), the wholly owned subsidiary of Daimler Truck AG and manufacturer of BharatBenz, has announced its entry into the pre-owned CV market under ‘BharatBenz Certified’. This new business initiative will undertake the refurbishment and sale of pre-owned BharatBenz trucks to Indian customers.
Speaking on the launch, Rajaram K, President, Marketing, Sales and Customer Service, BharatBenz, said "Our perpetual and thorough market research practice brought to our attention the aspiration of customers who would like to purchase pre-owned BharatBenz trucks. This need in the market gave birth to the idea of launching BharatBenz Certified – a company-steered pre-owned CV business initiative that will enable such customers to contact BharatBenz directly through our website or authorised dealerships, thereby eliminating the need for third-party mediators.
“This initiative will also be the catalyst for first-hand BharatBenz customers to upgrade their fleet to new BharatBenz vehicles which in turn creates an opportunity for customers aspiring to own safe and reliable pre-owned BharatBenz vehicles that will be as good as new after they are refurbished and restored by BharatBenz Certified”, he further added.
As per a company statement, the initiative will undertake the refurbishment of pre-owned BharatBenz vehicles with a 125-point quality check that will lead to a thorough technical check, repair and restoration of the vehicles. A detailed pre-delivery inspection (PDI) will be completed on the vehicles before dispatch.
All used BharatBenz vehicles repaired and restored to a near showroom condition by ‘BharatBenz Certified’ will come with a warranty of 6 months. Customers will have the option of going for a new Annual Maintenance Contract (AMC) for their pre-owned BharatBenz trucks or even transfer the existing warranty and AMC from the previous owner.
As of now, the program is available at Trident Trucking, Bengaluru and the company has plans to expand the service to all BharatBenz dealerships across the country.