Daimler Truck is looking for half of its European sales via electric trucks from 2030, Reuters reported, citing Karin Radstrom, the head of the Mercedes-Benz Trucks unit.
Radstrom, slated to take charge of the entire group the coming month, aims to sell as many as 30,000 electric trucks, translating to half of Daimler's s total vehicle sales in Europe, by the end of the decade, the newswire noted.
Daimler Truck will start producing its first fully-electric heavy truck Mercedes-Benz eActros 600 in November this year and has already received 2,000 orders for it.
Its outgoing CEO Martin Daum earlier on Monday said he sees no easing on the European truck market in the first half of 2025.
The group faces subdued demand after chips and other parts shortages in the wake of the COVID-19 pandemic pushed up production costs, the newswire noted.
The trucking industry also faces challenges to reduce pollution from commercial vehicles, while logistic firms, their main clients, are unwilling to pay more for electric trucks as the charging infrastructure is still far from complete.