Daimler India Commercial Vehicles (DICV), a wholly owned subsidiary of Daimler Truck AG, announced today that Sreeram Venkateswaran has been appointed President and Chief Business Officer, Domestic Sales and Customer Service, effective August 29, 2023.

Venkateswaran will be the driving force behind BharatBenz in India in his new job. He will be in charge of driving domestic expansion of the business, cultivating strategic relationships, expanding the BharatBenz sales and service network, and enhancing the brand's and the BharatBenz product range's trust among Indian customers. He will be in charge of BharatBenz's go-to-market product plans as well as increasing customer and dealer engagement to the next level.

Satyakam Arya, Managing Director and CEO, Daimler India Commercial Vehicles, said, "Sreeram will be responsible for growing our domestic truck and bus businesses. His proven passion for BharatBenz, his understanding of the brand since inception, and his extensive experience in marketing, sales, and customer service in the transportation industry make him a worthy leader to take the brand and our domestic business to the next level."

Venkateswaran has worked with Mahindra Logistics, Hero Cycles Ltd., Bajaj Auto, Tata Motors, and Eicher Motors. He previously worked for DICV for over five years, where he was a key member of the team that created the 'BharatBenz' brand, in addition to defining product portfolios, charting out and setting up the sales and service network, and developing customer experience in BharatBenz dealerships.

He has extensive experience spanning over three decades in sales, marketing, and brand management in the transportation sector, which includes leading businesses and managing P&L. He served as Chief Executive Officer at MLL Express Services (P) Limited, Gurugram, prior to joining DICV in his current role. He replaces Rajaram K., who worked with DICV for over a decade, the company said in a statement.

Commenting on his appointment, Venkateswaran said, "Joining DICV after many years is a homecoming for me. I have been tracking the developments around BharatBenz over the years, and I am pleased to take on the responsibility of growing the BharatBenz business in India, engaging with stakeholders, and being ahead of the curve, which BharatBenz is known for.”