Cummins India kicks off B-School case study competition

Cummins India has launched its annual business school case study competition ‘REDEFINE 2024’. The theme for this year is 'How Digital Solutions Enable Sustainability in Traditional Businesses.' 

It will focus on how digital solutions can strengthen Environmental Social and Governance (ESG) reporting, identify opportunities for the reduction of Scope 1, 2, and 3 emissions, and improve operational efficiency.

The competition is open to first and second-year students enrolled in two-year flagship PGP/PGDM/PGDBM/MBA programs from 18 partner B-schools in India. It will culminate in a two-day grand finale at the Cummins India Office Campus in Pune, Maharashtra, on November 14-15, 2024. The winning team will receive a cash prize and an exclusive invitation to join Cummins India’s mentorship program. In addition to the case study, participants will also engage with Cummins India leadership through multiple interactive sessions.

Anupama Kaul, Human Resources Leader, Cummins India said, "REDEFINE 2024 offers an exceptional platform for students to demonstrate how digitalization can drive meaningful change."

"Innovation thrives on diverse perspectives and collaborative effort. “Through REDEFINE, we aim to empower students to think beyond conventional approaches," said Subramanian Chidambaran, Director – Corporate Strategy, Cummins India.