According to data from Jato Dynamics, non-white cars sold in the calendar year 2023, accounted for 60.8%, up from 59.5% in CY22, versus 56.1% in CY21.
25 Mar 2024 | 9491 Views | By Autocar Professional Bureau
Consumers are opting for a pop of colour when purchasing cars, as seen in the declining trend of white coloured cars, as per data by Jato Analytics, which could be attributed to the emergence of a younger demographic, and increasing purchasing power, coupled with a wider range of colour options.
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Consumers are opting for a pop of colour when purchasing cars, as seen in the declining trend of white coloured cars, as per data by Jato Analytics, which could be attributed to the emergence of a younger demographic, and increasing purchasing power, coupled with a wider range of colour options.
According to data from Jato Dynamics, non-white cars sold in the calendar year 2023, accounted for 60.8%, up from 59.5% in CY22, versus 56.1% in CY21.
Black accounts for the largest share among non-white cars. “Black is associated with luxury, performance, and sophistication, popular with sleek coupés and SUVs.” Black has seen a consistent increase from 14.8% in CY21 to 16.1% in CY22 and 20.1% in CY23.