Agricultural equipment manufacturer CNH India has set a target to sell 100,000 tractors annually in the domestic market by 2030, aiming to double its current market share from 4.3%, President and Managing Director Narendar Mittal stated.
The target represents a significant scale-up from the company's current position.
CNH sold 47,000 tractors in the domestic market during calendar year 2025 and grew 28% year-on-year—the highest growth rate among tractor brands in India, according to Mittal. The overall tractor market grew 20% to reach approximately 1.1 million units in CY25.
Mittal attributed last year's strong performance partly to the 7% GST reduction on tractors, which manufacturers passed on to customers.
Legacy Player Eyes Market Share Push
CNH's tractor journey in India dates back to 1969 when it began operations as a joint venture between Ford and Escorts to manufacture Ford tractors. The company's Greater Noida plant, which began operations in 1998, reached a milestone of 700,000 tractors produced in 2023.
Today, CNH operates across the entire horsepower spectrum—from compact 17 HP Simba tractors to the premium 105 HP Workmaster cabin tractor. The portfolio includes strong presence in the 31-40 HP segment with the 3032 and 3037 series, the popular 41-50 HP range featuring the 3230, 3600 and Excel series, and higher horsepower tractors in the 51-75 HP category.
The company also offers 4WD, synchro-shuttle transmission, and lift-o-matic systems, and is the only player in the above-100 HP tractor segment.
Growth Drivers
Mittal attributed last year's strong performance partly to the GST reduction on tractors, which manufacturers passed on to customers. However, the company's 28% growth significantly outpaced the GST-driven market expansion.
"We are right now doubling down on the domestic market business. We have been expanding our dealer network to address white spaces and investing heavily in brand building," Mittal said. The company recently appointed cricketer Yuvraj Singh as brand ambassador—a departure from CNH's global practice of avoiding celebrity endorsements.
Beyond domestic sales, CNH aims to export 20,000 tractors annually within five years, up from 11,000 units currently. The company also plans to increase strategic component sourcing from India to $500 million over the next three to four years, from the current $200 million, positioning India as a global manufacturing hub.