Despite global challenges, the company remains committed to enhancing its lineup of Jawa, Yezdi, and BSA motorcycles while increasing exports.
04 Jun 2025 | 10639 Views | By Darshan Nakhwa and Ketan Thakkar
Classic Legends, the maker of Jawa, Yezdi, and BSA motorcycles, plans to launch four new models, enter seven new export markets and double its sales in FY26, Co-Founder Anupam Thareja said at a recent media roundtable.
On Wednesday, the company introduced the 2025 edition of the Yezdi Adventure, priced ...
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Classic Legends, the maker of Jawa, Yezdi, and BSA motorcycles, plans to launch four new models, enter seven new export markets and double its sales in FY26, Co-Founder Anupam Thareja said at a recent media roundtable.
On Wednesday, the company introduced the 2025 edition of the Yezdi Adventure, priced at ₹2,14,900 (ex-showroom). The updated model features twin LED headlights and tail lamps, traction control with three ABS modes, an adjustable windshield, and several other features. It comes equipped with a 334cc liquid-cooled single-cylinder engine delivering 29.6 horsepower and 29.9 Nm of torque.
On introduction of a new engine in the middle-weight motorcycle segment, Thareja said, the company is working on a 450 cc engine platform but may not launch it this year. Instead, the company is currently focused on improving its existing engine platforms.
“I’m honestly sick and tired of the CC game. What matters is how the bike rides, how it performs in real-world conditions. Our engines are bulletproof. Now we’re playing with sprockets, gear ratios, handling, suspension — everything that makes the ride truly exciting,” he said. “We’re refining and sharpening our current offerings to deliver more value and versatility.”
According to Thareja, Classic Legends is focused on strengthening its existing lineup — roadsters, adventure tourers, and classic motorcycles — rather than venturing into entirely new segments. “We need to do justice to what we already have. We’re getting more focused with our positioning, pricing, and product lines,” he said.
Classic Legends currently offers three models under the Yezdi brand—the Roadster, Scrambler, and Adventure—five models under the Jawa brand, and two variants under the BSA marque. Despite its strong brand legacy, the company initially faced challenges in establishing a foothold in the middleweight motorcycle segment, due to product quality concerns, after-sales service issues, and disruptions caused by the global pandemic.
However, over the past two years, the company has taken significant steps to address these problems and strengthen its market position. In FY25, Classic Legends sold 32,430 units, and it now expects to double its sales in the current financial year, on the back of expansion of the dealer network to 500 before the festival season, from the current 350, and diverse portfolio. The company also expects to report a net profit on a full-year basis.
“Market share is driven by a combination of product, pricing, and distribution. We already have strong products and competitive positioning, and now we’re rapidly expanding our distribution network,” said Thareja. “Our goal is to make our motorcycles more accessible to a wider customer base and significantly enhance service reach.”
Global Expansion
As part of its global growth push, the company is eyeing new market entries in the US, Australia, New Zealand, Japan, the Middle East, and Mexico. Additional exploratory efforts are underway in Argentina and Prague, Sharad Agarwal, Chief Business Officer at Classic Legends revealed.
“We’re not changing our dream. Worst case, if we fail, we will fail gloriously,” Thareja said, reinforcing the brand’s commitment to global markets. With its current product portfolio, the company is aiming for 100% growth in export volumes.
The push comes after export operations faced delays due to geopolitical tensions and tariff uncertainty. According to Thareja, the company’s US entry got delayed by a few months due to this situation. Its distributors couldn’t price competitively because rivals already had inventory at older price points.
The recently signed India-UK Free Trade Agreement (FTA) has brought some relief. The UK remains a critical market, especially for the company’s BSA brand.
Despite headwinds, Classic Legends aims to export 20,000 units in FY26, revised down from an earlier target of 40,000. “So exports are nothing from April to now. Only 10–12 containers have been shipped. But now we are seeing the traction. Yes, we missed the season. But we’re not changing our plan,” he said.
Though the company expects tough global conditions to persist, Thareja sees opportunity in being a smaller, more agile player. “The global markets are in a tough spot. But because we’re still relatively small, we will gain,” he said.