Citroën to launch special 'Dhoni Edition' SUVs in India

The Team Dhoni Edition will feature exclusive C3 and C3 Aircross SUVs, sporting unique decals and accessories that pay homage to the iconic brand ambassador.

05 Jun 2024 | 4316 Views | By Autocar Professional Bureau

French automaker Citroën has unveiled plans to introduce a special range of SUVs in India, inspired by the legendary cricketer Mahendra Singh Dhoni. The Team Dhoni Edition will feature exclusive C3 and C3 Aircross SUVs, sporting unique decals and accessories that pay homage to the iconic brand ambassador.

The launch of these special edition SUVs is part of Citroën's broader "Do What Matters" campaign in India, which will kick off with a nationwide initiative called Citroën Team Dhoni, will rally fans to support the Indian Cricket Team during the upcoming T20 World Championship.

The Team Dhoni Edition SUVs are set to launch in June, catering to Dhoni's extensive fan base and cricket enthusiasts across the country. The vehicles will be part of Citroën's ambitious plans to strengthen its presence in the competitive Indian automotive market, particularly in the popular SUV segment.

Citroën, the renowned French automaker, has been making significant strides in the Indian market since its entry in 2021. With a focus on delivering vehicles that combine style, comfort, and innovation, Citroën has introduced a range of offerings tailored to the diverse needs of Indian consumers.

The Citroën C5 Aircross, a premium SUV, marked the brand's debut in India. This feature-packed vehicle boasts a sleek design, advanced comfort features, and powerful performance. The C5 Aircross showcases Citroën's global expertise in creating vehicles that prioritize driver and passenger comfort, making it an attractive choice for Indian buyers seeking a luxurious and refined driving experience.

Building on the success of the C5 Aircross, Citroën expanded its Indian portfolio with the introduction of the C3 hatchback. Designed specifically for the Indian market, the C3 offers a unique blend of style, spaciousness, and affordability. With its bold and youthful design, the C3 appeals to a wide range of customers, from young professionals to growing families. The vehicle's compact dimensions make it well-suited for navigating city streets, while its spacious interior ensures a comfortable ride for all occupants.

 

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