Alliance targets Tier 2 and Tier 3 markets with tailored financial solutions.
11 Nov 2025 | 2005 Views | By Shruti Shiraguppi
Citroën India announced a strategic partnership with Sundaram Finance Ltd on Monday to provide financing solutions for customers nationwide, with a focus on expanding accessibility in Tier 2 and Tier 3 markets. The collaboration forms part of Citroën's 'Citroën 2.0 – Shift into the New' strategy.
The partnership will ...
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Citroën India announced a strategic partnership with Sundaram Finance Ltd on Monday to provide financing solutions for customers nationwide, with a focus on expanding accessibility in Tier 2 and Tier 3 markets. The collaboration forms part of Citroën's 'Citroën 2.0 – Shift into the New' strategy.
The partnership will offer customers competitive interest rates, simplified loan processing, and personalized finance schemes. Citroën customers and dealer partners will have access to Sundaram Finance's network of over 700 branches across India.
Commenting on the partnership, Shishir Mishra, Business Head & Director, Stellantis India said, "We're proud to partner with Sundaram Finance, a name synonymous with trust and reliability. Their strong regional presence and customer-first approach align perfectly with our mission to make Citroën vehicles more accessible across India."
Balachander Gopinath, National Head- Auto, Sundaram Finance Ltd added, "We are delighted to collaborate with Citroën India to help more customers realise their dream of owning a car. Our extensive branch network and commitment to excellent service will ensure a smooth and affordable purchase experience for all our customers, especially in emerging markets."
Sundaram Finance Ltd is a non-banking financial company with over 700 branches nationwide, more than 1.1 lakh depositors, and over 4.75 lakh lending customers. The Sundaram Finance Group, the financial services arm of TSF Group, manages assets worth over ₹1.5 lakh crore across automotive lending, housing finance, general insurance, and asset management.
Citroën, established in 1919, operates in 101 countries with a network of 6,200 points of sale and service worldwide. The brand offers a range of vehicles including electric mobility solutions, saloons, SUVs, and commercial vehicles, with most available in electric or rechargeable hybrid versions.