Citroën India Launches Month-Long 108th Anniversary Campaign

Citroën India has kicked off celebrations for the brand's 108th year, announcing a month-long campaign at all its dealerships nationwide from June 4 to June 30, 2026. The initiative spans exclusive offers on its SUV lineup, maintenance discounts, and accessory deals tied to the brand's founding year.

As part of the anniversary push, customers who brought their vehicles in for scheduled maintenance on June 4 received a waiver on labour charges. Going forward, the campaign includes a 10.8% discount, a nod to the 108-year milestone, on accessories, merchandise, and value-added services, along with customer giveaways and referral rewards.

Kumar Priyesh, Director of Automotive Brands at Stellantis India, noted that the celebrations reflect the company's broader strategy of combining global heritage with locally tailored engineering, citing the Smart Car Platform as an example of its commitment to the Indian market.

Founded in 1919 by André Citroën, the brand is currently present in 101 countries with over 6,200 service and sales points worldwide. In India, the company has positioned itself around comfort-focused, value-driven mobility, with a lineup that includes SUVs built on its India-specific platform.