Tyre manufacturer CEAT has launched an SUV tyre campaign that showcases the importance of SUV tyres that offer grip as well as speed.
Lakshmi Narayanan B, Chief Marketing Officer - CEAT said, "It’s the cricket season and CEAT is thrilled to get 3 of India’s top cricketers - Rohit Sharma, Shreyas Iyer, and Shubman Gill in ‘never seen before’ avatars".
Rohit Joseph , Senior Creative Director, Ogilvy added that whereas creatives were a little vary of sportsmen, when it comes to performing in front of the camera, this time around, with CEAT’s conviction, the team got the confidence to go beyond the norm.
The campaign attempts to lead back to CEAT’s purpose of Making Mobility Safer & Smarter. Everyday.