CASE Construction Equipment, a brand of CNH Industrial, will be entering two new categories in the domestic construction equipment market with the launch of six new products at the Excon-2023, a trade fair, which is scheduled to be held in Bengaluru between December 12 and 16.
Shalabh Chaturvedi, Managing Director, CASE Construction Equipment—India and SAARC Region, said, “It is an exciting time for India as infrastructure development in the country is at its peak and is currently creating various opportunities for the sector. With our existing and new products in the portfolio, including the introduction of new machines, we look forward to cementing our position as a global legacy brand offering technologically advanced products with world-class quality.”
The company, in a statement, said that with a focus on innovation and technology, CASE will be showcasing ten made-in-India products that are manufactured for domestic as well as global markets. Furthermore, the company plans to unveil machines compliant with the new BS V (CEV/TREM) emission standards ahead of its official industry transition time.
Alongside these product launches, CASE will also introduce a comprehensive platform under CNH Industrial, offering accessories and genuine parts.
CASE has been present in India since 1989 and boasts of being a market leader in the vibratory compactor segment and a leading player in the backhoe loader segment. With its manufacturing facility in Pithampur, Madhya Pradesh, the company also exports to over 105 export markets in addition to meeting the needs of its domestic market.