CARS24, an AutoTech company operating in India, Australia, Thailand, and UAE, has entered into a partnership with Truecaller, a platform for contact verification and communication management. The collaboration aims to address safety and communication concerns in the pre-owned car market.
The partnership utilises Truecaller's Verified Business Caller ID solution. This feature displays CARS24's brand name, logo, category, verification tick, and a green badge when calling customers. The intent is to help customers identify legitimate calls related to their transactions.
Additionally, CARS24 is implementing Truecaller's Video Caller ID and Call Me Back features. Video Caller ID provides a visual element to calls, while Call Reason offers context for the communication. These features are designed to provide additional information to users during the calling process.
CARS24 has implemented additional features from Truecaller's Customer Experience solutions. One such feature is the Call Me Back function, which allows CARS24 to gather information about customer availability and preferred contact times when important calls are missed. This system is designed to help identify interested customers, manage callback requests, and reduce the need for repeated call attempts.
The company has also adopted Truecaller's 1-Tap verification solution for customer onboarding. This system does not require OTPs (One-Time Passwords) and is intended to simplify the sign-up process for new customers using CARS24's app and mobile site. The stated aim is to provide a quicker and more secure online login experience.
These implementations are part of CARS24's efforts to modify their customer interaction processes. The actual impact on customer experience and operational efficiency will depend on various factors and may vary among users.
Gajendra Jangid, Chief Marketing Officer and Co-Founder of CARS24, stated that the company's partnership with Truecaller aims to enhance customer trust. He emphasized that ensuring a smooth and secure car buying and selling experience is a priority for CARS24. By utilizing Truecaller's Verified Business Caller ID solution, customers can be assured that communications from CARS24 are authentic, making interactions more transparent and efficient.
Priyam Bose, Global Head GTM and Developer Products at Truecaller, expressed that Truecaller is committed to promoting trust and safety in communication. He highlighted the importance of providing businesses with tools that improve the communication experience and ensure user safety. Bose also noted the company's enthusiasm about partnering with CARS24 to help deliver a safer and more seamless customer experience.