BYD India Launches "Celebrate Your Dreams" Festive Campaign
BYD India has announced a suite of festive season promotional benefits under its "Celebrate Your Dreams with BYD" campaign to drive consumer adoption across its electric passenger vehicle lineup.
Ownership Benefits: Charging Coupons, Maintenance and 7.77% Finance Offers
Beginning in August 2026, customers purchasing eligible models across the company's network will have access to ownership packages that include charging coupons on select variants, a complimentary two-year maintenance plan, and extended warranty coverage extending up to 200,000 km. The automaker has also structured retail finance schemes with interest rates starting at 7.77%, alongside a promotional gift hamper provided with eligible vehicle purchases.
BYD Aims to Boost EV Accessibility Ahead of Festive Season
The initiative aims to lower ownership entry barriers ahead of the national festive shopping period, a primary sales driver for the domestic automotive industry. Head of Electric Passenger Vehicle Business Rajeev Chauhan noted that the promotional structure is intended to improve accessibility to electric mobility while strengthening the brand's long-term ownership confidence.