Bridgestone India announced on Thursday that it will pass on benefits from the government's GST rate reduction to customers, with revised prices taking effect from September 22. The price reduction will apply across the company's entire product range, covering both commercial and passenger vehicle segments.
The move follows the Government of India's decision to reduce GST rates on tyres. Bridgestone stated that the price cuts will encompass all categories of its tyres, including premium, standard, and specialty variants sold in the Indian market.
"This decision by the Government reflects a forward-looking approach to strengthening the automotive ecosystem and we thank the Honourable Prime Minister and the Government for the same," said Rajarshi Moitra, Deputy Managing Director of Bridgestone India.
He added that the company is passing on the GST reduction benefit to support affordability and encourage sustainable mobility practices.
The GST rate reduction on tyres was part of broader tax reforms aimed at making automotive components more affordable for consumers. This reduction is expected to benefit vehicle owners across India by lowering the cost of tyre replacement and maintenance.
Bridgestone India has operated in the country for 29 years, establishing manufacturing facilities in Kheda, Madhya Pradesh in 1998, and later expanding with a facility in Chakan, Pune in 2013. The company's Indore plant produced its 100 millionth tyre in 2023, marking a significant production milestone.
The Japanese tyre manufacturer has positioned itself as one of the leading companies in India's original equipment manufacturer and replacement tyre markets.
Bridgestone Corporation, headquartered in Tokyo, employs approximately 130,000 people globally and operates in more than 150 countries and territories worldwide.