Bridgestone India Opens Two New Select Stores in Guwahati

Bridgestone India inaugurated two new Select Stores in Guwahati on Sunday, extending its retail presence in Assam. The openings were officiated by Rajiv Sharma, Executive Director, Sales & Marketing at Bridgestone India, and mark the company's continued effort to bring its tyre and vehicle care offerings closer to customers in the northeast region.

The first of the two outlets, Kamrup Tyres, is situated at 89 No. Dadara Gaon Panchayat on the Damdama-Kulhati Road. The second, The Wheelz Shoppe, is located near Jaiswal Weigh Bridge at Boragaon on NH-37. Both stores are positioned to serve passenger vehicle owners in and around Guwahati as full-service, one-stop destinations for tyres and allied vehicle services.

Bridgestone Select Stores are designed to provide a comprehensive tyre and wheel care experience, combining a range of premium products with expert guidance, modern servicing equipment, and an emphasis on safety, ride comfort, and long-term vehicle performance.

The stores will stock Bridgestone's current premium tyre lineup, including the Turanza 6i — developed with the company's ENLITEN technology to deliver improved fuel efficiency, ride comfort, and compatibility with electric vehicles — and the Dueler All-Terrain A/T002, which is positioned for customers seeking reliable performance in both on-road and off-road driving conditions.

Sharma noted at the inauguration that Assam remains a strategically significant market for the company, and that the new stores reflect Bridgestone India's commitment to improving access to its products and services in the region. He said the company's retail expansion is guided by a focus on customer relationships grounded in quality and safety.

The inauguration of Kamrup Tyres and The Wheelz Shoppe forms part of Bridgestone India's broader strategy to deepen its customer-facing retail network across the country, with particular attention to regional markets where demand for premium tyre solutions is increasing.

Bridgestone India Pvt. Ltd, a group company of Bridgestone Corporation, commenced operations in 1996 and established its first manufacturing facility in Kheda, Madhya Pradesh in 1998. A second plant followed in Chakan, Pune in 2013. The Indore plant reached a milestone of 100 million tyres produced in 2023. Over more than 25 years, Bridgestone India has established itself as a leading player in both the OEM and replacement tyre markets.

Bridgestone is a global leader in tyres and rubber, providing solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people across operations in more than 150 countries and territories. Its corporate strategy is guided by the Bridgestone E8 Commitment, a framework of eight values — Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment — oriented towards building a sustainable society by 2050.