Brakes India and ADVICS partner for Advanced Braking in India

This greenfield project will be funded by both companies, with Brakes India holding a 51% stake and ADVICS holding 49%.

Autocar Pro News Desk By Autocar Pro News Desk calendar 05 Jun 2024 Views icon1318 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Brakes India and ADVICS partner for Advanced Braking in India

Brakes India, a leading braking systems manufacturer and part of the TSF Group, is joining forces with ADVICS, a premium brake system supplier and an AISIN Group company, to form a joint venture that will design, develop, and manufacture advanced braking products for the Indian light vehicle market.

The new entity will focus on developing cutting-edge braking products in phases, starting with Electronic Stability Control (ESC). This greenfield project will be funded by both companies, with Brakes India holding a 51% stake and ADVICS holding 49%. The company will be established in southern India with an investment of over INR 500 crores and will employ over 300 people in the next few years.
This partnership combines the strengths of both companies, leveraging advanced global technology, localization capabilities, quality systems, manufacturing processes, and superior customer connections. The joint venture will accelerate the adoption of advanced braking systems, building on the decades-long collaboration between the TSF and AISIN Group.

"Given the growth of hybrid and battery electric vehicles in India and the increasing demand for autonomous driving features, it's crucial for us to offer superior products to our customers," said Vasudevan K, President Light Vehicles, Brakes India. "Our investments in R&D and localisation, combined with ADVICS' proven global technology, will accelerate the adoption of advanced braking systems."

"We respect Brakes India's decades of experience and capability in the Indian automotive industry," said Keizo Oda, Chief India Officer, ADVICS. "Our partnership will bring operational synergies by integrating the strengths of both companies, further reinforcing safety offerings for Indian customers and consumers."

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