Bobby Deol features in new Kia Seltos campaign

The new Kia India campaign called ‘Tech is now Badass’ highlights the cars connected technology and on-road presence.

By Autocar Pro News Desk calendar 20 Apr 2024 Views icon2990 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Bobby Deol for Kia Seltos image

Bobby Deol for Kia Seltos

Kia India has rolled out a new campaign ‘Tech is now Badass’ for the New Seltos powered with Kia Connect. This campaign spotlights Seltos’ technological prowess, its performance and on-road presence. Starring Bollywood actor Bobby Deol embodying the 'Badass' persona, the campaign epitomises the Seltos, appealing to customers who are looking for tech-driven mobility experiences.

Packed with connected technology, formidable performance, and premium features, this collaboration makes Seltos stand out as a choice for those who dare to be different.

‘Kia India's collaboration with Bobby Deol marks a bold new chapter in the carmaker's journey, promising consumers an unmatched experience that blends performance with style and technology,’ the car maker said in a media release.  

The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasising its advanced technology and seamless connectivity.

In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an installed annual production capacity of 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services.

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