BMW’s EV Penetration Hits 21%, Targets 25% of Sales from EVs in 2026

BMW Group India is emerging as one of the fastest-growing electric vehicle markets within the company’s global network, with EVs now accounting for 21% of its overall sales portfolio. The company delivered 3,753 BMW and MINI electric vehicles during the year, marking growth of over 200% year-on-year. “We moved from 8% to 21% penetration in one year. Now we will be amongst the top 10 markets with India being the fastest growing EV market for us,” said Hardeep Singh Brar, President and CEO, BMW Group India.

Brar said BMW is now targeting EV penetration of 25% in 2026, driven by rising customer confidence and a sharper product strategy. Total luxury EVs sold in 2025 were 5,116 units, of which BMW holds 65% market share. 

Addressing concerns around resale value has been a key enabler of adoption, Brar said, with the assured buyback programme seeing strong traction, especially for the BMW X1. “Almost one third of the customers who are buying the X1 are taking an assured buyback package. With more people buying electric vehicles, it will be one of the factors to improve the resale value,” he said.

He added that the depth of the used-car market is critical to the long-term sustainability of EV adoption. “Now people are getting more confident on electric vehicles and they know the state of charge doesn't deteriorate like it used to in mobiles. That is giving them confidence,” Brar said.

India ranked in the top 10 markets for BMW in terms of EV penetration, which more than doubled in 2025. The surge has been led by the locally assembled iX1, which contributed roughly 3,000 units out of BMW India’s total EV sales of about 3,500 vehicles last year.  “Some markets were already doing quite well, but we have suddenly moved from about 8% to 21% EV penetration,” Brar said, adding that India is now among the fastest-growing EV markets within BMW’s global network.