BMW India has announced a price hike of up to 3% across its entire model range, effective from January 1, 2025. The decision is part of the company's strategy to address rising costs and maintain premium quality standards.
The locally produced range includes the BMW 2 Series Gran Coupé, 3 Series Long Wheelbase, 5 Series Long Wheelbase, 7 Series Long Wheelbase, X1, X3, X5, X7, and M340i. Alongside these, BMW offers several completely built-up units (CBUs) such as the BMW i4, i5, i7, i7 M70, iX1, iX, Z4 M40i, M2 Coupé, M4 Competition, M4 CS, M5, M8 Competition Coupé, and the BMW XM (Hybrid).
Customers can benefit from BMW India Financial Services, which provides tailored financial solutions. The BMW 360˚ Finance Plan features attractive monthly instalments, reduced interest rates on select models, assured buy-back options, and flexible term-end choices. The company is also offering exclusive promotions on limited units of certain models.
"BMW India Financial Services enables customers to enjoy complete peace of mind with customised financial plans," the company said in a statement.
BMW India, a 100% subsidiary of the BMW Group, is headquartered in Gurugram, NCR. Since its establishment, the company has invested over Rs 5.2 billion in the Indian market. Its operations include a manufacturing plant in Chennai, a parts warehouse in Pune, a training centre in Gurugram, and an expansive dealer network spanning metropolitan cities. The company operates with over 80 touchpoints across the country and employs 650 people.
The luxury car segment in India is expanding, driven by increasing disposable incomes, urbanisation, and a rising preference for premium vehicles. BMW India has tapped this trend by introducing a diverse portfolio, including fully electric models (BMW i4, i7) and high-performance vehicles (BMW M series).
BMW competes with its German peers, Mercedes-Benz and Audi, as well as new entrants like Tesla, which has sparked interest in the electric vehicle segment. As the market evolves, BMW’s focus on sustainable technologies and financial flexibility is pivotal to maintaining its competitive edge.