BMW India Targets Sustained Double-digit Growth with 27 Product Actions in 2026

BMW Group India is banking on a sweeping product offensive to sustain double-digit sales growth and sharpen its push for the top position in India’s luxury car market, with 27 product actions planned for 2026. “2026 is a very big year for us. We are launching 10 new products,” said Hardeep Singh Brar, President and CEO, BMW Group India. 

Of the 27 actions planned, six will be all-new nameplates, four existing models will see major changes, and the remaining 17 will be upgrades across the current portfolio, reflecting BMW’s strategy to drive growth through depth and cadence rather than one-off launches. “When I say new products, six are absolutely new which you don’t have today, and four will see major changes,” Brar said.

The aggressive rollout follows a strong 2025, when BMW posted double-digit growth for the year and narrowed the sales gap with market leader Mercedes-Benz India to about 1,000 units, from nearly 2,500 units a year earlier. “So now the gap is about 1,000 units. Last year, I think it was close to 2,500,” Brar said.

While Brar said BMW would welcome reclaiming the number one position as early as 2026, he stressed that leadership would have to be earned through sustained, brand-led expansion. “Who minds getting number one,” he said. “But we are not going to make shortcuts. We want it to be an organic growth to number one and not inorganic.”

Electric vehicles will form a central pillar of the growth strategy. Three of the 10 new launches will be EVs, building on momentum that saw EVs account for about 21% of BMW India’s sales in 2025, rising to around 23% in the fourth quarter. “iX1 is actually driving the charge,” Brar said, noting that the model contributed around 3,000 units out of BMW’s total EV sales of about 3,500 vehicles last year. He added that EV penetration was already “inching close to 25%”.

Beyond products, BMW Group India plans to expand into 10 new cities in 2026, widening its retail footprint as luxury demand spreads beyond the top metros.

Brar said the company expects its growth trajectory to remain intact. “The double digit is a bare minimum now for us,” he said, adding that portfolio expansion, network growth and brand experience would remain the key levers as BMW seeks to maintain momentum in an increasingly competitive luxury market.