BMW Group has introduced the Retail.Next concept for its dealerships in India, where the company aims to offer customer-centricity and a premium experience.
It will pay attention to not only design but also look at new processes, digital tools and roles.
The foundation is based on a seamless phygital (physical and digital) engagement which puts customers and products at the centre stage. Sales and Service has premium overall appearance including one entrance, one floor under one ceiling, noted the press release.
The first Retail.Next dealership is now open in Agra.
Vikram Pawah, President, BMW Group India said, “With Retail.Next Dealership concepts, we have reimagined our customer-centric approach blending phygital innovation with modern aesthetics and engaging environment."
He added that they would continue introducing more Retail.Next dealerships across the country.
The dealership is headed by Mr. Divij Narain, Dealer Principal, Speed Motorwagen. Speed Motorwagen also represents BMW Group India with sales and service facilities in Uttar Pradesh (Lucknow, Kanpur).
Divij Narain, Dealer Principal, Speed Motorwagen said, “Speed Motorwagen’s partnership with BMW Group India has flourished over the years. With thriving business operations in Uttar Pradesh, launching the first Retail.Next dealership in Agra heralds a new chapter of success in our story.
The dealership has a three-car display zone, lifestyle and accessories and workshop with three service bays. It also offers attractive financial solutions through BMW Financial Services India.