Price cuts, new launches, and robust September demand put BMW on track for strong double-digit growth.
10 Oct 2025 | 1641 Views | By Darshan Nakhwa & Ketan Thakkar
BMW Group India expects to close 2025 with strong double-digit sales growth, driven by strong product offerings, reduced prices following GST reforms, and strong festive demand, according to a senior company official.
"Both from a month-on-month and a year-on-year perspective, BMW recorded significant growth in September, which we haven't ...
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BMW Group India expects to close 2025 with strong double-digit sales growth, driven by strong product offerings, reduced prices following GST reforms, and strong festive demand, according to a senior company official.
"Both from a month-on-month and a year-on-year perspective, BMW recorded significant growth in September, which we haven't seen for a very long time. So that gives us a lot of confidence," Brar told Autocar Professional in an interview.
The German luxury carmaker reported its highest-ever sales performance for the January to September period, delivering 11,978 cars and 3,976 motorcycles in the first three quarters of 2025. Overall sales grew 13% year-on-year, with BMW contributing 11,510 units and MINI accounting for 468 units. The third quarter was particularly strong, with September marking the company's best-ever monthly performance.
"Till August, we were growing at around 11%. Thanks to the strong performance in September, our growth has now risen to 13%, which clearly shows the momentum is building," Brar said. "We expect the year to end with very strong double-digit growth. Whether we reach 15%, 17%, or 19% is hard to say, but it will certainly be much stronger than what we were seeing up to August."
The recent revision in GST slabs has added further momentum to demand. "Our prices have come down by an average of about 6-6.5%, which is a major reduction, especially given our higher ticket sizes. The price drop ranges between ₹3-9 lakh overall, a very significant benefit from a consumer perspective," Brar said.
Brar was optimistic about the broader industry outlook, saying growth is likely to exceed earlier forecasts. "The industry was growing at about 2-3% or was even flat for many months this year, and the market was expected to grow around 2-3% for the full year. I think now we can add another 2-3 percentage points, so growth could be anywhere between 5–6%, which should be the overall industry growth," he said.
He noted that while the industry's 10-year CAGR has been around 4.5%, a move towards 6% growth will be a significant step-up. "If you compare with GDP growth, maybe GDP has always been higher than the auto industry. But we often assess the industry purely on volumes and overlook the rise in value. The average car price which used to be about ₹5-6 lakh a decade back has moved up to ₹8-10 lakh. If you start factoring that in, the auto industry is moving in line with GDP," Brar added.