BMW Group India Expands Rajasthan Footprint with MINI Launch and New Jodhpur Showroom

BMW Group India has expanded its presence in Rajasthan through two developments: the introduction of the MINI brand in the state and the opening of a new showroom in Jodhpur. The company now has a presence in three major Rajasthan cities — Jaipur, Udaipur, and Jodhpur.

Sanghi Classic, BMW's dealer partner in Rajasthan since 2009, has been appointed to represent MINI in the state. The Jaipur facility has been upgraded to BMW's Retail.NEXT format, and the new Jodhpur outlet also operates under the same format.

The Jodhpur showroom is located in Khas Bagh and spans 1,900 sq. ft. It displays two BMW cars and one MINI, along with BMW and MINI lifestyle collections. The Jaipur showroom, situated at Sanghi Garden on Tonk Road, covers 3,200 sq. ft., displays four BMW and one MINI vehicle, and includes a workshop with eight mechanical service bays. The Udaipur location in the Madri Industrial Area spans 2,800 sq. ft. and carries BMW cars along with the BMW Lifestyle Collection.

MINI currently has 12 sales touchpoints across 9 cities in India, including Delhi NCR, Mumbai, Chandigarh, Chennai, Hyderabad, Bengaluru, Pune, Kochi, Ahmedabad, and Kolkata. Service support is integrated with BMW Group India's aftersales network, covering 51 touchpoints in 36 cities. The MINI lineup available in India includes the Cooper S, Convertible, Countryman E, and JCW Countryman All4.

BMW Group India's Retail.NEXT format consolidates BMW, MINI, and BMW Motorrad sales and service within a single continuous floor space. The format removes physical separation between business areas, with a single entry point for sales and service. Digital interfaces are installed throughout to allow customers to explore vehicle features and customization options. A lifestyle and accessories zone is also part of the layout.