BMW Group India has introduced Retail.NEXT dealerships in India, which will feature reimagined services. Retail.NEXT will be implemented across 56 facilities in 33 cities over 36 months.
With Retail.NEXT, BMW Group India aims to create a future-forward retail space that not only showcases its vehicles but also embodies the brand’s commitment to luxury, innovation, and customer satisfaction.
Vikram Pawah, President and Chief Executive Officer, BMW Group India said, "Retail.NEXT dealerships are designed to revolutionize customer engagement by integrating 'phygital' innovations, where the physical meets the digital in environments that are as aesthetically stunning as they are forward-thinking. This initiative marks the beginning of a countrywide roll-out as we expand our vision of an immersive luxury experience in India."
The layout features open spaces with minimalist design elements, allowing for an intuitive flow through the showroom. High-tech digital interfaces are integrated throughout the facility, enabling prospects to explore vehicle features, customize their preferences, and receive tailored recommendations.
Additionally, the design incorporates exclusive areas for private consultations and vehicle handovers, ensuring that every interaction is as personalized and memorable as possible.
Battery Electric Vehicle (BEV) users can also look forward to AC/DC Fast-Charging facilities for charging their electric vehicles (EVs) at the dealership.
The dealership will display an extensive range of BMW M, BMW i, and BMW Motorrad models, as well as vehicles from the MINI and BPS portfolios.