Bhopal gets Vredestein brand’s exclusive outlet

The company has been using its vast network of business partners, especially premium tier I counters, to sell the Vredestein brand of tyres.

Autocar Professional BureauBy Autocar Professional Bureau calendar 13 Oct 2023 Views icon3912 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Bhopal gets Vredestein brand’s exclusive outlet

Apollo Tyres has inaugurated its second branded retail outlet for Vredestein brand of tyres in Bhopal, the first one being in Bengaluru. 

The specialist counter for Vredestein follows a modern up-market retail format of selling tyres, bridging the gap between tyres being a low involvement category product and the need for expert guidance, to enable customers buy the right tyres, suited to their vehicle, driving style and usage.

Rajesh Dahiya, Vice President, Sales and Service, Apollo Tyres said “Bhopal is fast emerging as a premium tyre market with consumers preferring high performance tyres for their premium cars and superbikes. Arihant Tyres with its experience of two decades, along with its enviable clientele at its 4 outlets across the city, is the perfect fit for Vredestein product range, targeted towards the enthusiastic explorers, for whom the ultra-high performance vehicles are a reflection of themselves. We are confident that a presence in this high footfall zone and enhanced brand visibility, will be a win-win situation for both, Arihant Tyres and us.”

 

RELATED ARTICLES
Vida VX2 Go Compared: How It Stacks Up on Price, Range & Charging Time

auther Autocar India calendar02 Jul 2025

The entry-level VX2 Go is a direct rival to the Bajaj Chetak 3001 and the TVS iQube 2.2.

Qualcomm to Host 'Snapdragon Auto Day' on July 30 in New Delhi

auther Sarthak Mahajan calendar02 Jul 2025

The event, held in collaboration with AWS, will bring together industry leaders to explore connected vehicle technologie...

TVS Motor Company Launches New 3.1 kWh Variant of TVS iQube at ₹1.03 Lakh

auther Arunima Pal calendar02 Jul 2025

The new model strengthens TVS Motor’s electric vehicle (EV) portfolio, which now comprises six variants.