Bentley Expands India Presence with New Delhi Showroom

Bentley Motors has expanded its retail footprint in India with the opening of a new showroom in New Delhi, operated in partnership with the BIRD Group. The facility is located at Worldmark 4 in Aerocity, near Indira Gandhi International Airport, and is intended to serve customers in the National Capital Region and surrounding markets.

The new showroom marks Bentley’s latest investment in India, a market the company considers important for its long-term growth strategy. New Delhi was also the location of Bentley’s first authorised retail presence in India, established in 2010.

Designed in line with Bentley’s global retail standards, the facility provides customers with access to the company’s product portfolio, including the Bentayga, Flying Spur, and Continental GT and GTC models. The showroom also offers a personalised customer experience through vehicle configuration and ownership support services.

Richard Leopold, Regional Director, EMEA at Bentley Motors, said the opening reflects the company’s efforts to strengthen its presence in India and expand access to the Bentley brand. Abbey Thomas, Brand Director, Bentley India, said the new showroom has been designed to provide customers with a tailored retail experience while supporting the brand’s growth in the market.

Bentley said the expansion forms part of its broader strategy to increase engagement with luxury vehicle buyers in India and strengthen its retail network in key markets.