Bajaj Auto announced it will pass on the complete GST reduction benefit to motorcycle buyers while adding an additional 50 percent financing benefit during the festive season.
The move follows the government's decision to reduce GST on motorcycles under 350cc, with the company providing what it terms 1.5 times the GST benefit through its Hattrick Festive Offer.
The Hattrick Offer combines three components: the full GST reduction amount, zero processing charges, and comprehensive insurance benefits. Under this program, buyers of the Pulsar NS125 ABS can save ₹12,206, while those purchasing the Pulsar N160 USD receive benefits worth ₹15,759 in Delhi. The offer applies across the entire Pulsar motorcycle range and covers all Indian markets.
The initiative coincides with Bajaj's new marketing campaign "Duniya Dekhti Hai Tu Dikha," which targets young motorcycle riders across India's festive season, including Navratri in Gujarat, Durga Puja in West Bengal, and Dussehra celebrations in Karnataka and Andhra Pradesh.
Bajaj Auto operates as one of India's largest motorcycle manufacturers and the world's biggest three-wheeler producer. The company has sold over 21 million motorcycles across more than 100 countries and serves as India's leading motorcycle exporter.
Earlier this year, Bajaj became the first two-wheeler manufacturer globally to reach a market capitalization of ₹2 trillion, maintaining its position as the world's most valuable two-wheeler company.
The GST reduction on sub-350cc motorcycles represents part of the government's efforts to make personal transportation more accessible. Bajaj's decision to supplement this benefit with additional financing support extends the savings available to consumers during the traditional motorcycle buying season that accompanies major Indian festivals.