Avélon Luxe Becomes Ferrari Hypercar and Challenge Partner

Avélon Luxe announced a partnership with Ferrari as Official Hypercar Partner of Ferrari – AF Corse in the FIA World Endurance Championship and Regional Partner of the Ferrari Challenge Trofeo Pirelli Middle East.

The company said the partnership will give Indian motorsport enthusiasts access to Ferrari’s racing activities, including the 24 Hours of Le Mans, through exclusive access, hospitality and experiences.

Avélon Luxe is the first Indian company to partner with Ferrari Endurance and Corse Clienti. As part of the partnership, Avélon Luxe will be associated with the Future Ferrari Champion Award, which recognises the fastest Under-25 driver in the Ferrari Challenge Trofeo Pirelli Middle East.

Avélon Luxe said the association connects it with a brand that shares its focus on precision, performance and pushing boundaries.

Mickey Commar, Prabhjot Commar and Arjun Malhotra, Co-founders of Avélon Luxe, state, “Our association with Ferrari brings our philosophy to the world of international motorsport, connecting our clients with a legacy defined by the pursuit of engineering excellence, craftsmanship and an enduring passion for performance. This represents an important step for Avélon Luxe, and we look forward to bringing our clients closer to the world of Ferrari.”

Antonello Coletta, Global Head of Ferrari Endurance and Corse Clienti, states, “We are proud to welcome Avélon Luxe as the first Indian partner in the history of Ferrari Endurance and Corse Clienti. This partnership offers an important opportunity to strengthen our connection with India, while also supporting young talent through the Future Ferrari Champion Award, dedicated to the fastest Under-25 driver in the Ferrari Challenge Trofeo Pirelli Middle East.”

Avélon Luxe plans to add further collaborations, access and experiences in the coming months. Further details on the partnership will be announced in 2027.

Avélon Luxe is a platform for ultra-luxury products and curated experiences. It aims to represent international luxury brands in India and build long-term relationships with clients through personal attention and service. The company says it intends to act as a guide for clients in the luxury market, beyond being a point of transaction.

The Commars operate businesses in institutional investment management and aviation. Their investment arm has a presence in Singapore and India and over two decades of experience in public markets in India and Southeast Asia. The family office also invests directly in early- and growth-stage companies and funds across Asia, Europe and Latin America.

In aviation, the Commars are the authorised distributors of Leonardo Helicopters in India across civil and government segments. They also offer charter aviation services through partnerships with global operators, along with FBO and ground-handling services. They are expanding into helicopter distribution, maintenance, repair and overhaul (MRO), and simulator training, with a focus on Europe, Latin America, Asia-Pacific and other markets.

Arjun Malhotra is a third-generation entrepreneur with ten years of experience in automotive retail and a short period in banking in the United States. Born and raised in Kuwait, he studied entrepreneurship and marketing in the United States. His family has business interests in FMCG and hospitality in Kuwait and Delhi.