Audi India has announced a price increase of up to 2% across its entire model range effective May 15, 2025, citing exchange rate fluctuations and rising input costs as the primary reasons for the adjustment.
The German luxury car manufacturer stated that the price hike would affect the ex-showroom prices of all Audi vehicles available in the Indian market.
Mr. Balbir Singh Dhillon, Head of Audi India said, "We are implementing a price adjustment of up to 2% due to increase in the exchange rate and input cost. This correction is essential for Audi India and our dealer partners to ensure sustainable growth. We remain committed to minimising the impact of the price hike on our valued customers."
The price increase will impact Audi's entire product portfolio in India, which includes the Audi A4, Audi A6, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS Q8, Audi Q8 e-tron, Audi Q8 Sportback e-tron, Audi e-tron GT and Audi RS e-tron GT.
This marks the first price adjustment by Audi India in 2025, as the company seeks to maintain profitability amid challenging economic conditions while balancing customer interests.
Audi India’s recent price revision follows a broader trend in the luxury auto sector, where manufacturers are adjusting prices due to rising input costs and currency fluctuations. In January 2025, the company implemented price increases of up to ₹1.95 lakh on select models. Other automakers, including Mercedes-Benz and Maruti Suzuki, have also raised prices this year, citing inflation and logistical expenses.