Audi India has announced a 10-year Roadside Assistance program for customers. This will be applicable to cars sold starting October 1, 2023. The initiative is in line with Audi India's Human-Centricity strategy that focuses on the customer-first approach.

Speaking on the announcement, Balbir Singh Dhillon, Head of Audi India said, " At Audi India, we firmly believe that our relationship with our customers goes beyond offering products and services - it is about creating an experience that is seamless, hassle-free, and comforting throughout the ownership period.”

“With a complimentary RSA for a 10-year period, we are setting new industry standards, further enhancing our high-quality services and timely assistance. We continuously strive towards enhancing customer experience. Roadside Assistance is one such very important tool to reiterate our motto of 'Customer First', he further added.

Audi India’s Roadside Assistance offers 24/7 service on on-site repairs, delivery of fuel and spare keys, travel or accommodation facilities, custody, transportation, storage and safekeeping of vehicle and provision of specially-designed towing platforms.