Luxury car Audi is set to get dearer, with the German luxury car manufacturer, announcing a price increase of 1.6 percent on the Audi Q3 and Audi Q3 Sportback starting 1 May 2023. The brand also recently increased the prices of the Audi Q8 Celebration, Audi RS5, and Audi S5 by up to 2.4 percent.

Balbir Singh Dhillon, Head of Audi India, said, "At Audi India, we strive to give our customers the best, but the rise in custom duty and input costs have compelled us to amend our prices upwards. While we have tried to absorb the impact at various levels, the current situation necessitates an increase in price.”

Audi Group CEO had spoken to Autocar Professional last month, stating that India was a very strong market for them, and they were keen to expand in the country.

Mercedes Benz also announced a price hike of up to 5 percent across its model range, effective 1 April 1, 2023, citing increased input costs.