Assurance Intl Partners with GM to Relaunch ACDelco in India

Assurance Intl Limited has entered into a licensing partnership with General Motors (GM) to reintroduce ACDelco, the American automaker’s aftermarket brand, in India. The collaboration aims to expand the availability of ACDelco products, including lubricants and batteries, through Assurance Intl’s distribution and retail network.  

ACDelco, a globally recognized brand, has been providing automotive solutions since 1916. The relaunch in India is expected to cater to the evolving demands of vehicle owners while maintaining the brand’s focus on quality and reliability. Assurance Intl Limited, known for its experience in the automotive distribution sector, will leverage its network of local distribution hubs and service centers to ensure product availability and after-sales support.  

The ACDelco product range was officially introduced in January 2025 and is now available through Assurance Intl’s distribution channels. The companies aim to strengthen their presence in the Indian aftermarket by ensuring consistent product quality and accessibility.

Assurance Intl Limited is a company engaged in the distribution of automotive products in India. With a focus on lubricants, batteries, and other aftermarket components, the company operates through an extensive distribution and retail network across the country.  

The company has established itself in the Indian automotive sector by providing a range of products aimed at ensuring vehicle reliability and performance. Its partnerships with global automotive brands enable it to bring recognised products to the Indian market. Assurance Intl Limited works with local distributors and service centers to enhance product availability and after-sales support.  

In addition to its distribution capabilities, the company emphasizes quality assurance and compliance with industry standards. By leveraging its infrastructure, it aims to provide reliable automotive solutions tailored to the needs of Indian consumers.  

With its industry experience and focus on expanding its product portfolio, Assurance Intl Limited continues to play a role in the Indian automotive aftermarket sector by supporting vehicle owners and service providers with accessible and dependable products.