Assurance Intl Limited has appointed Anupam Srivastava as Vice President Sales and Marketing, where he will lead the company's business expansion across its Goodyear lubricants and filters, STP lubricants, filters and batteries, and ACDelco lubricants and batteries portfolios. The appointment was announced on Tuesday as part of the company's leadership strengthening initiative.
Srivastava brings over two decades of experience in the lubricants sector to his new role. His appointment comes as Assurance Intl continues to expand its presence in the automotive aftermarket and mobility ecosystem.
"We are delighted to welcome Anupam into the Assurance Intl leadership team. His dynamic vision, operational depth, and proven execution capabilities make him the perfect fit to drive our next phase of growth," said Mukesh Sharma, CEO, Assurance Intl Limited. "His understanding of consumer markets and ability to build high-performing teams will further strengthen our brands and channel networks."
During his tenure at Gulf Oil, Srivastava advanced from Area Business Manager to General Manager, where he was recognized as a top-performing Regional Head. His leadership contributed to market penetration initiatives, product portfolio development, and rural distribution expansion.
Srivastava has previously held positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser, and Dabur, providing him with comprehensive industry experience across multiple sectors.
"It's an exciting time to join Assurance Intl. The brands we manage have huge potential to shape the future of the Indian automotive aftermarket. I look forward to working with the team to deliver breakthrough growth and create long-term value for our stakeholders," Srivastava said.
Assurance Intl Limited manufactures and markets automotive products including lubricants, batteries, filters, accessories and spare parts for global brands such as Goodyear, Duracell, ACDelco by General Motors and STP by Energizer Holdings, USA. The company maintains ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications and holds API certification from the American Petroleum Institute.