Škoda Auto Volkswagen India Private Limited (SAVWIPL) has appointed Ashutosh Dixit as Brand Director of Porsche India with immediate effect. 

Dixit takes over from Manolito Vujicic, who has exited the organisation to pursue opportunities outside the group.

With over 28 years of experience in the automotive sector, Dixit has held leadership roles across India, China and Europe, covering areas such as strategy, sales operations and brand development. He has also spent nearly two decades within the Volkswagen Group. Before this appointment, he served as Market Development Director at the Porsche Middle East and Africa regional office, where he was involved in initiatives linked to the Indian market.

Piyush Arora, MD and CEO, Škoda Auto Volkswagen India said, “We are delighted to welcome Ashutosh Dixit as the new Brand Director of Porsche India, who will further bolster the leadership team in India. Ashutosh is a familiar face within the Volkswagen Group, with his understanding of markets, customers, and the brand making him well-suited to lead Porsche India. I’m confident he will build on the progress Porsche has made in India and continue to strengthen the brand's presence. This appointment is a testament to our unwavering focus on strengthening internal talent from within India.”

Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa, said Dixit’s experience across regions and functions positions him to lead the brand’s next phase in India.

Jan Bures, Executive Director of Sales, Marketing and Digital at SAVWIPL, stated that the appointment aligns with the company’s plans to strengthen its market presence and customer engagement in India.

SAVWIPL said it continues to view India as a strategic market, with a focus on expanding its portfolio and maintaining a long-term growth approach.