Ashok Leyland Marks Women’s Day, Extends Mumbai Indians Partnership
Ashok Leyland marked International Women’s Day by hosting interactive sessions with women entrepreneurs and Mumbai Indians Women’s Team players. The company also extended its partnership as the principal sponsor of the team for the third consecutive year.
Ashok Leyland, the Indian flagship of the Hinduja Group and a leading commercial vehicle manufacturer, marked International Women’s Day by recognising women entrepreneurs and reinforcing its support for women’s cricket.
The company organized ‘Meet & Greet’ sessions in Mumbai and Bengaluru, where self-made women entrepreneurs interacted with players from the Mumbai Indians Women’s Team, including Harmanpreet Kaur, Sanjana Sajeevan, Keerthana Balakrishnan, Yastika Bhatia, Parunika Sisodia, and Amanjot Kaur. The sessions provided a platform for discussions on overcoming challenges and achieving success across different fields.
As part of its ongoing support for women’s sports, Ashok Leyland announced the extension of its partnership as the principal sponsor of the Mumbai Indians Women’s Team for the third consecutive year. The collaboration aligns with the company’s broader focus on gender inclusion in various sectors.
Beyond sports sponsorship, Ashok Leyland has implemented several initiatives to promote gender diversity within its workforce. The company has introduced policies such as flexible work arrangements for returning mothers, a Sabbatical policy for Family Care, and the ‘Redream – Welcome Back’ program to facilitate women’s re-entry into the workforce. In manufacturing,
Ashok Leyland has established a ‘Women-Centric Cabin Trim Line’ at its Pantnagar plant and an ‘All-Women Production Line’ at its Hosur facility, where women are trained to manage engine production. Additionally, through its partnership with the Delhi Government’s Mission Parivartan, the company has trained 180 women, many of whom have secured employment as bus drivers with the Delhi Transport Corporation (DTC).
As part of its Women’s Day initiatives, the company released a social media film in collaboration with Mumbai Indians. The film highlights the determination of young girls and women cricketers, emphasizing resilience and ambition.
Additionally, through its corporate social responsibility initiative, ‘Road to School,’ Ashok Leyland has supported young girls by providing academic and co-scholastic opportunities to help them achieve their educational goals.
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By Sarthak Mahajan
08 Mar 2025
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