Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer, inaugurated its dealership for Light Commercial Vehicles in Tinsukia, Assam, marking the company's fourth Light Commercial Vehicle Dealership in the state.
The new channel partner Bharat Motors has a 3S (Sales, Service, and Spares) facility, equipped with advanced tools, quick service bays. The company currently offers a range of LCV products – BADA DOST, DOST, PARTNER and MiTR.
Amandeep Singh, President – IO, LCV, Defence & PSB, Ashok Leyland Ltd, said, “One of the key reasons for the runaway success of our ‘DOST Range’ and now the ‘BADA DOST’ has been the robustness of the product and our network reach. All our products have been receiving great responses from our customers, thanks to their best-in-class mileage and class-leading performance, backed by extensive Sales and aftersales Support."
He further noted that close to 70% of our customers returned to their dealer workshops, even after the warranty period.
"This new dealership is being opened to further strengthen our reach, in line with our commitment," he added.
The recently launched BADA DOST is the first product, built on a new robust LCV platform with three variants, i2, i3+, and i4. Powered with 80 HP BS6 engines, the range delivers superior mileage, power, payload, load body length, and loading space that help customers earn more profit per trip. Owing to its low turning radius and best-in-class ground clearance, BADA DOST is the ideal vehicle for inter as well as intra-city applications and can scale all terrains with ease ensuring last-mile connectivity.
DOST range comes in the following avatars - DOST LiTE, DOST STRONG, DOST+, DOST CNG & DOST+ CNG to cater to different segments of the market based on applications.
PARTNER, a modern and highly fuel-efficient load carrier, caters to the 4 tonne payload segment and is available in both 4 tyre and 6 tyre options. It comes with Load body options of 10FT, 11FT, 14FT and 17FT. PARTNER is based on an internationally acclaimed vehicle platform empowered with a renowned ZD30 CRDI engine, the press release noted.