Ascendion Acquires UXReactor to Expand AI-Driven Experience Design

Ascendion, a provider of AI-powered software engineering services, acquired UXReactor, a user experience strategy and design firm, in Bengaluru. This acquisition aims to enhance Ascendion's ability to deliver human-centered digital experiences that accelerate business outcomes.

The strategic move follows Ascendion's recent growth initiatives, including the acquisition of Nitor Infotech, the launch of four global AI Studios, and the establishment of a Latin America headquarters in Mexico over the past two years.

By integrating UXReactor's expertise, Ascendion expands its capabilities across user-experience strategy, product experience design, UX research, platform experience design, and digital innovation, all supported by AI-powered software engineering.

"This relationship strengthens Ascendion's ability to create long-lasting, high-value impact for clients, and reflects a focused commitment to advancing AI-powered software engineering," says Karthik Krishnamurthy, CEO, Ascendion. "Combined with the power of our ASCENDION AVA+ platform and talented engineers, UXReactor will help our clients design, build, and scale innovative experiences faster and with greater impact, all to the power of AI."

Founded in 2015 and headquartered in Pleasanton, California, UXReactor specializes in experience innovation with experts across the US, Asia, and South America, serving organizations from startups to Fortune 500 enterprises.

The acquisition builds on an existing partnership that began in 2024 and has already demonstrated significant client impact, including accelerating a billion-dollar market opportunity for a Silicon Valley software company, achieving 40% faster execution through streamlined workflows for a fintech company, and informing a large-scale digital transformation initiative for millions of users at a UK bank.

"Exceptional digital experiences begin long before a single line of code is written. AI-powered software is bringing a paradigm shift to various industries and experiences are now expected to be more seamlessly integrated for everyone. As a part of Ascendion, UXReactor will guide clients through this shift by delivering on critical experience strategy and design challenges — and then bring new ideas to life to create extraordinary value," shares Satyam Kantamneni, CEO, UXReactor.

UXReactor brings an Experience Studio in Silicon Valley to facilitate user-experience design workshops for software products and digital consumer experiences. The acquisition also combines UXReactor's methodologies and design talent with Ascendion's engineering excellence and ASCENDION AVA+ platform.