Apollo Tyres outbid Canva and JK Cements, which had placed bids of ₹544 crore and ₹477 crore respectively.
16 Sep 2025 | 1984 Views | By Autocar Professional Bureau
Apollo Tyres has emerged as the new jersey sponsor for the Indian cricket team, signing a three-year agreement valued at ₹579 crore. A senior BCCI official confirmed the development to PTI on Tuesday, adding that the formal announcement will follow soon.
The bidding process took place on September 16. ...
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Apollo Tyres has emerged as the new jersey sponsor for the Indian cricket team, signing a three-year agreement valued at ₹579 crore. A senior BCCI official confirmed the development to PTI on Tuesday, adding that the formal announcement will follow soon.
The bidding process took place on September 16. Apollo Tyres outbid Canva and JK Cements, which had placed bids of ₹544 crore and ₹477 crore respectively. The tyre major’s deal is 62% higher than the ₹358 crore sponsorship previously signed with online gaming platform Dream11 for the same duration.
The new agreement covers 121 bilateral matches and 21 ICC fixtures involving the Indian men’s team. Apollo Tyres, headquartered in Gurugram, will see its first exposure as sponsor during India’s two-match Test series against the West Indies starting October 2. The logo will also feature in the India A vs. Australia A three-match ODI series in Kanpur.
The sponsorship rights had been up for grabs since early September after Dream11’s exit. The BCCI terminated its deal with the gaming firm following the enactment of the Promotion and Regulation of Online Gaming Act, 2025. The law prohibits offering or promoting online money gaming services, forcing Dream11 to withdraw.
As part of the tender process, the BCCI barred companies associated with real money gaming and cryptocurrency, in line with government regulations. Other sectors also declared ineligible included athleisure and sportswear manufacturers, banking and financial companies, non-alcoholic beverages, fans, mixer grinders, safety locks, and insurance firms.
With this deal, Apollo Tyres joins the roster of Indian corporates linking their brand to cricket, ensuring high visibility across international and domestic fixtures over the next three years.