Salesforce has collaborated with Ampere, the flagship electric two-wheeler scooter brand under Greaves Electric Mobility, to offer a better consumer experience.

Greaves Electric Mobility will leverage Salesforce to power its sales, service, and dealer management systems, as it expands its retail footprint nationwide to meet the rising demand. The firm will use Salesforce to automate sales, service and dealer management process, deploying Salesforce Sales Cloud and Service Cloud. This will allow Greaves Electric Mobility to deliver personalised experiences and strengthen its relationships with data-driven insights.

Salesforce will also provide Greaves Electric Mobility dealer partners with better dealer management systems to enhance customer experiences in offline and online channels.

Sanjay Behl, CEO and Executive Director, Greaves Electric Mobility said, “At Greaves, Customer-centricity has always been the driving philosophy as we strive to deliver personalised engagements to each of our customers every day.

Arun Parameswaran, Managing Director Sales and Distribution, Salesforce India, said, “The EV sector is seeing exponential growth with a substantial surge in the demand and acceptance of EV adoption. However, we understand that buying an electric vehicle is a process that needs more awareness and engagement to ensure consumer loyalty. Additionally, it is also important to support the agents and dealer networks, which is essential in boosting satisfaction and winning more businesses.”