The new platform allows salaried professionals to access luxury EVs from brands like BMW and Mercedes through long-term subscriptions without ownership commitments
31 Oct 2025 | 6126 Views | By Angitha Suresh
AMP has launched India's first premium electric vehicle subscription platform, targeting salaried professionals who want access to luxury EVs without purchasing them. The service, announced on October 31, 2025, offers subscriptions for vehicles from manufacturers including BMW, Mercedes, BYD, Audi, and Volvo.
The company has begun operations in the ...
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AMP has launched India's first premium electric vehicle subscription platform, targeting salaried professionals who want access to luxury EVs without purchasing them. The service, announced on October 31, 2025, offers subscriptions for vehicles from manufacturers including BMW, Mercedes, BYD, Audi, and Volvo.
The company has begun operations in the National Capital Region with plans to deploy 300 premium electric vehicles over the next 12 months. AMP intends to expand to five additional regions within 60 months.
The subscription model addresses several barriers to EV adoption in India, including high upfront costs, concerns about battery range, and uncertainty in the secondary market. Subscribers avoid responsibilities typically associated with vehicle ownership such as maintenance, depreciation, and financing arrangements.
For small and medium enterprises, AMP's financial model converts vehicle depreciation into revenue opportunities through what the company describes as annuity generation. The platform uses digital tools for vehicle selection, subscription management, and real-time tracking.
Bharat Bala, Chief Electric Officer of AMP, stated that the service aims to provide flexibility for consumers while creating tax efficiency for both individual users and MSMEs. The company positions its offering as a financial innovation in the mobility sector rather than solely a transportation solution.
India's electric vehicle market has been growing, supported by government policies promoting sustainable transportation and increasing corporate focus on environmental, social, and governance priorities. However, adoption rates remain limited compared to conventional vehicles, partly due to the high initial investment required for electric cars, particularly in the premium segment.
The subscription model represents an alternative approach to vehicle access, allowing users to experience electric vehicles without long-term financial commitments. This asset-light business model differs from traditional car ownership and leasing arrangements by transferring ownership responsibilities to the service provider.
AMP's platform operates through digital channels, enabling users to select vehicles, manage subscriptions, and track usage through online tools. The company states its business model combines capital efficiency with recurring revenue streams.
The launch comes as consumer preferences in urban India shift toward flexible ownership models across various sectors, from housing to consumer goods. The automotive industry has seen similar subscription services emerge globally, though primarily in developed markets.
Electric vehicle adoption in India faces infrastructure challenges including limited charging stations and service networks. While government initiatives have increased charging infrastructure in major cities, range anxiety remains a concern for potential EV users. Subscription services may allow consumers to test electric vehicles before making purchase decisions.
The premium electric vehicle segment represents a small portion of India's overall automotive market, which is dominated by more affordable conventional vehicles. However, growing environmental awareness and government incentives for electric vehicles have created opportunities for new business models in the mobility sector.