Adidas and Mercedes-AMG PETRONAS F1 Team unveiled their first joint collection on February 6, 2025, introducing performance wear for team members and fans. The collection marks Adidas's entry into Formula 1 apparel.
The range includes specialized gear for drivers George Russell and Kimi Antonelli, mechanics, and engineers, featuring AEROREADY technology and role-specific design elements. The collection is available through Adidas's website, Mercedes F1's online store, and select retailers.
The partnership combines Adidas's 75 years of athletic wear expertise with Mercedes F1's racing heritage, incorporating the team's signature black, white, and teal colors. The collection includes modified versions of Adidas's Ultraboost 5 and Supernova footwear.
Bianca Mast, Product Lead at Adidas, emphasized the collection's focus on performance and accessibility for fans. Driver George Russell highlighted the importance of working with a brand experienced in high-level sports performance.
The collaboration comes as Formula 1 experiences growing global popularity, with merchandise and fan engagement becoming increasingly important revenue streams for teams. Mercedes-AMG PETRONAS F1 Team, an eight-time constructor's champion, represents one of Adidas's most significant motorsport partnerships.
The launch coincides with preparations for the 2025 Formula 1 season, featuring Antonelli's debut as the team's newest driver alongside Russell.