Mahindra & Mahindra has announced its association as the official SUV partner with four T20 league teams – Royal Challengers Bangalore, Delhi Capitals, Mumbai Indians, and Rajasthan Royals, and will be engaging in various on-ground and online activities during the upcoming season.
Mahindra will be rolling out various engagement activities to connect with its customers during the 2023 season, such as meet-and-greet sessions with their favourite players from the four teams, merchandise giveaways, and contests.
With this association, Mahindra will aim to boost test drives at its dealerships across the country.
Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra, said, "We are thrilled to be associated with four marquee teams competing in the T20 league as the official SUV partner. This association presents a perfect opportunity to connect with our customers and fans in a unique and engaging way."
He added that they were looking forward to planning a variety of on-ground activities. " The T20 league is one of the world's largest cricket leagues, and we are confident that this partnership will have a positive impact on our brand, growing interest, and value," Nakra stated.