Honda Motorcycle & Scooter India sells 8 million units in Eastern India
The ‘SP125’ and ‘Activa’ continue to be Honda’s best-selling products in the region.
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Honda Motorcycle & Scooter India (HMSI) has sold 8 million units in Eastern India. HMSI commands an overall market share of 24.2% in the two-wheeler market in the eastern region (including both scooters and motorcycles).
The ‘SP125’ and ‘Activa’ continue to be Honda’s best-selling products in the region. The sales of SP125 have more than doubled in the last 5 years, on the back of rapid urbanisation and customers becoming tech-savvy. HMSI has even ramped up its digital marketing efforts to meet customer aspirations for online booking of vehicles while ensuring enhanced experience across its dealerships at the same time, the company noted in a press release.
Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “Through constant innovation, customer-centric initiatives, and a relentless pursuit of excellence, HMSI remains committed to exceeding customer expectations and driving the growth of two-wheeler industry in the Eastern region.”
Also read: Honda Motorcycle & Scooter India adds two manufacturing lines, capacity to increase by 15-20%
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