India Yamaha Motor (IYM) today announced the expansion of its Blue Square sales and service network to 300 showrooms across India. Every Blue Square outlet showcases Yamaha’s exclusive range of premium two-wheelers, apparels and accessories under the Yamaha Blue theme and offers customers a superior end-to-end experience.

Of the total 300 Blue Square showrooms operational across India, Yamaha has 129 outlets in Southern India, 81 in the Eastern region, 54 in Western region and 37 in North India.

The track-oriented R3, the street fighter MT-03 and the maxi-sports AEROX 155 scooter are exclusively sold through Blue Square. These premium outlets also showcase other motorcycles equipped with the Traction Control System (TCS) which includes the YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like the Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).

In 2019, Yamaha introduced the concept of Blue Square showrooms as part of the ‘Call of the Blue' brand campaign, designed to offer customers a comprehensive solution for all their biking needs and a strong medium for customers to connect with the brand’s culture and rich racing heritage.

Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said: "Yamaha has achieved the remarkable feat of launching 300 Blue Square showrooms across India. These showrooms epitomise Yamaha's unwavering dedication to providing the utmost customer satisfaction and an unparalleled ownership experience.”

“Setting up Blue Square showrooms nationwide is a pivotal aspect of our strategy to position Yamaha as a global brand infused with a rich racing DNA. We are confident that this achievement will fuel the continued expansion of Blue Square outlets, ensuring that every Yamaha customer in India receives the distinguished experience they rightfully deserve from a globally renowned brand like Yamaha,” he added.