Volkswagen India, has announced new aftersales offerings that it says will make owning its products, an affordable ownership experience. The company says it has been working relentlessly towards offering a value-for-money proposition to its Indian customers.
Volkswagen today announces an India centric enhanced after-sales approach, effective January 1, 2019 Volkswagen cars will get warranty of -- the regular service cost has been reduced by 24 percent to 44 percent across products with the introduction of three free services up to 15,000km or One year.
The carmaker says under the leadership of Steffen Knapp, director, Volkswagen Passenger Cars, the brand now adopts a more localised approach while retaining global Volkswagen standards of quality and safety. Over the last year and a half, the company says it has introduced various initiatives that addresses customer concerns related to after-sales and spare parts availability. To maintain transparency between the brand and its customers, Volkswagen has now placed a standard menu pricing across its dealer workshops in India. The menu pricing comprises of all the costs that a customer could potentially incur, depending on the service required on the respective vehicle.
In 2018 Volkswagen realigned its spare part pricing (as per industry standards) in addition to introducing service value packages and extended warranty options. Customers can now avail special benefits on value-added services along with the option of extending their existing warranty by buying add-on warranty options for 1 year/20,000km whichever is earlier. The maximum limit of availing add-on warranty is till 7 year or 125,000km, whichever is earlier.
Commenting on the announcement, Steffen Knapp, said, “Volkswagen is determined towards providing the best of our offerings to the value-driven Indian customers. The brand has been taking conscious efforts towards addressing its key requirement of the customer - high maintenance costs. By adopting an India centric approach, there’s been an overall reduction in the total cost of ownership while retaining the same quality, safety and value-for-money proposition that is expected of a Volkswagen. Thus, it gives me immense pride in announcing an affordable ownership experience for the aspirational Indian customer.”