Taking a new approach to broaden its presence in India, Volkswagen today announced the expansion of its Corporate Business Centre (CBC) programme in the country. The brand will focus on strengthening its corporate fleet business, in the next three months.
Volkswagen plans to have 10 CBC units across its network in India. The business plan was introduced first as a pilot with EVM Motors in Kochi, for which the company says it got impressive response from corporate customers that led to its expansion at Ramani Motors in Coimbatore.
Now the carmaker says will be expanded to high potential markets including Delhi NCR, Mumbai, Bangalore, Chennai, Jaipur, Punjab, Kolkata, Hyderabad and more over the next three months. The Corporate Business Centre comprises of a dedicated team providing curated services to all kinds of businesses across sectors including leasing and rent-a-car solution providers, MSME’s, CSD & GeM, professionals, corporates and more.
Commenting on the same, Steffen Knapp, director, Volkswagen Passenger Cars said, “The Corporate Business Centre (CBC) is a key pillar in Volkswagen’s India strategy. With a range of German engineered cars, we aim to make it the fastest growing corporate fleet business in India. Through the CBC programme, we will offer enhanced accessibility, affordability, value-for-money and a holistic experience that our corporate customers look for in a Volkswagen.”