TVS to invest £100 million in Norton Motorcycles

TVS Motor Company will invest an additional investment in Norton Motorcycles, the British brand it acquired in April 2020.  In a stockmarket filing, the company said the investment will be towards electrification, technology, manufacturing, sustainability and the future of mobility. This announcement was made on the side lines of the UK prime minister, Boris Johnson’s visit to India

The investment is expected to create around 250-300 direct jobs over three years and another 500-800 indirect jobs across the supply chain.  

“Some of these investments have already been made, leading to the creation of a facility and the imminent launch of a re-engineered V4 SV and 961 Commando. A team led by Robert Hentschel is working to bring Norton back to its rightful place. The investments, spread over the next few years, will result in a range of products for the global market. Also, a brand-new facility has already been set up at Solar Park, Solihull, UK, which houses Norton’s manufacturing capability and the company’s new global design and R&D hub.” said Sudarshan Venu, Joint Managing Director, TVS Motor Company, in the filing.

The new facility is supported by the West Midlands Growth partnership, and the UK Government. UK Prime Minister Boris Johnson, said, “Trade and investment between the UK and India is creating good jobs and sustaining livelihoods in both of our countries. I am very pleased that TVS Motor Company has decided and other Indian companies are investing in the UK, boosting our future mobility sector and driving economic growth.”

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